10 Most Popular and Affordable Fashion Brands

Style Guide

10 Most Popular and Affordable Fashion Brands


Being presentable is very essential in today’s era where you are judged by the clothes you wear. Clothes have transformed from basic necessity to a symbol of status which is why people have become fussy about the brands they wear. There’s no doubt in the fact that shopping these days has become unreasonably expensive; we all wish to buy clothes which make us stand out in the crowd at affordable prices. Now, there is no need to wait for the sale season because we have got the list of 10 most popular and affordable  brands (excited?)

Therefore, we suggest you invest your money in these brands which are all-time classics and at affordable prices. So, let’s have a look at these 10 most popular and affordable fashion brands.


1. H&M

The Swedish clothing brand has been the first choice of almost everybody when it comes to affordable shopping. H&M has clothes, accessories, shoes, bags, intimate wear, gym wear, athleisure and a lot more in the store which range from Rs.600 to Rs.5000. It has topped our list of the most popular and affordable fashion brands because of its reasonable prices and a wide choice of styling for women, men, teenagers, children.

white H&M shirt- Affordable fashion Brand

Simran Bharti styled her look with a white shirt from H&M and blue Capri jeans paired with black block heels.

2. Allen Solly

This division of Aditya Birla fashion and lifestyle aims to include product lines that range from affordable to high-end style and cater to every age group, from men to women, kids to teenagers. It is widely known for its formal wear for men and women and has also excelled in its chic and casual collection.

Allen Solly- Fashionable and Affordable Brand

Prakshi chose a white skirt from Allen Solly and paired it up with a camouflage-colored t-shirt which is making it an amazing combination altogether. She completed her look with white stilettos and kept it chic with no jewelry look.

3. Zara

It is a Spanish based fashion brand which comprises of clothes for women, men and teenagers. Zara mainly focuses on the party and casual wear; one can rarely find formals in the store. It has clothes starting from Rs.999 which are worth buying as they are classic pieces which do not even get shabby easily. So, you can trust the brand for good quality material by the not too extravagant prize. 


Affordable brand-ZARA.

Madhurya’s cool look for a brunch with friends is all for praises! To enhance the look she accessorized using a pink sling bag by ZARA with her silk top and white palazzo. 

4. AND

Anita Dongre’s label AND leaves a lasting impression on everyday clothing. With sophisticated designs and sharp fashion cuts, this fashion line has captured every woman’s daily needs. Kareena Kapoor Khan being the brand ambassador is the icing on the cake as the diva is a style icon for millions of people. 

Affordable outfit from AND

Arti Chauhan stuns in black dress for valentine’s day, by AND.

5. Vero Moda

VERO MODA offers quality, affordable and inspiring clothing for the young women who want to look good and have fun with her look. It is the brand of choice for the fashion-conscious, independent young women who want to dress well and pay less. 

Affordable Red-black Vero Moda dress

Ayushi looking absolutely stunning in a black-red shimmer dress from Vero Moda’s ‘Champagne and Disco’ collection.

Check out our recent blog on – Who Wore What at Grammy Awards!


The American clothing line is known worldwide for its amazing collection at an affordable price. Forever21 is loved for its quality and variety of clothing items for summer and winter. You will find every item from dresses to jeans to swimwear at this brand. The company sells accessories, beauty products, home goods and clothing for women, men and girls. 

You should definitely check out the stylish outfits that the brand offers that too even at a medium price. 

Forever 21- Affordable Brand

Roopal’s casual look with an off-shoulder top with checked pant is all chic and cool.

7. All about you

A social initiative by Deepika Padukone, ‘All About You’ aims to provide outfits that imbibe both western and Indian culture. The line was launched by Deepika after her struggle from depression, her motive was to spread awareness about depression and convey the message that life is all about being who you are and living it to the fullest.

Just like Deepika Padukone’s style which is casual and comfortable, her clothing line also focuses on the same. 

Aishwarya's winter look from All About You.

Aishwarya in a chic full-sleeved black top with pearl work, from All About You.

8. Mango

Mango is in the fashion business for the past 30 years and it aims to inspire and unite through their passion for style and culture.
The brand enhances your unique and personal style with their fashion collections that are in constant renovation.

Mahima bafna wearing blue dress from Mango.

Mahima in a blue solid sheath dress from Mango for her Valentine’s date.

9. Only

An amalgamation of western fashion-forward styles, high quality, and great value is what makes ONLY truly unique. Each style is created with this special ONLY feeling, which resonates with the self -confidence, style and carefree attitude of the style-conscious millennial.

Plus, ONLY is a great brand if you want to shop for outfits for the party.

#wome's top from Only.

Puja looking radiant in a sparkly back club look from Only.

10. FabAlley

The fashion brand seeks to empower young women all over the country to find their confidence and embrace who they are unrequited. FabAlley is a bold, inclusive and fashion-forward brand aimed at arming women with fashion that is an extension of themselves. 

FabAlley Brand (Fashionable and Affordable)

Sheetal Dorby is looking like an absolute diva in this pretty floral printed skirt by FabAlley.

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So, these were the 10 most affordable and popular fashion brands in India. Let us know which one’s your favorite in the comment section below.

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Happy Styling!

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