When you are a movie star, you don’t restrict yourself to acting, singing or dancing, you can also start your own brand. Today’s Bollywood celebrities have not only conquered the movie world but also are ready to conquer the corporate world by launching their own celebrity clothing brands. Celebrities are considered as style icons by all, which has led to celebrity brands.
Indian celebrities have a massive fan following. Therefore, celebrity clothing brands have taken over the fashion and beauty industry and are in high demands by all.
With John Abraham being the first to start his brand in 2006, a lot of celebrities have followed. John had collaborated with Wrangler Jeans to launch his own clothing brand under the name ‘John Abraham by Wrangler.’ This John Abraham clothing brand included premium denim and casual wear.
“They’d reflect my personality and the kind of clothes that I feel comfortable wearing.” John Abraham
Let’s take a look at a few clothing brands created by some of the well-known Indian celebrities, including some who may come as a surprise to you.
1. Being Human by Salman Khan
Being Human Clothing was launched by Salman Khan and Mandhana Retail Ventures Ltd. in the year 2012. It is a head-to-toe apparel and accessories brand for both men and women. Along with being a Clothing brand Being Human is also a Charitable Organisation.
The charitable organization was found in 2007 and was later turned in to a clothing brand. With the tagline ‘THE CLOTHING LINE WITH A HEART’ Being Human is the primary fund’s provider at the Being Human Charitable organization. It aims to provide education and healthcare services for the underprivileged in India.
“Everyone wants to do good. Being Human enables you to do good by the simple act of slipping on a t-shirt or a pair of jeans. All lifestyle products are about making you look good, Being Human also helps you do good.” – Salman Khan
2. Rheson By Sonam And Rhea Kapoor
Being the Quintessential Fashionista of Bollywood, it is impossible for Sonam Kapoor to not have a clothing line. However, her voguish looks are curated and put together by her sister Rhea Kapoor.
Rheson is a collaborative brand started by Sonam and Rhea Kapoor. It is all about accessible fashion which has a touch of runway glamour attached to it at affordable rates. Rheson is available under the Shopper’s Stop brand name.
3. NUSH by Anushka Sharma
Launched in 2017, NUSH is a brand started by Anushka Sharma that showcases her personal style. With Nush, Anushka Sharma aims to make fashion accessible for every woman in terms of style and price. In short, its USP is to provide comfortable clothes that can be worn by everyone who brings out the best in you.
NUSH offers a chic and casual collection of western wear that is a combination of both casual and evening wear. It’s a unique blend that reflects a woman’s personality and celebrates womanhood. This Anushka Sharma’s brand is a cruelty-free brand and does not promote the use of fur or leather or anything that harms the animals and the planet.
“Clothes are actually something that we live in, they are a huge part of our lives. Our style is the way we express ourselves, the way we express our mood. I wanted to create a brand that can add that value to someone’s life, be a part of that person’s life. – Anushka Sharma”
4. The Label Life by Bipasha Basu, Suzanne Khan, and Malaika Arora
The Label Life is a collaborative clothing initiative started by Bipasha Basu, Suzanne Khan, and Malaika Arora. The brand mainly deals with formal wear. Also the brand claims to handpick runway trends to suit the desk-to-dinner lifestyle effortlessly. The brand deals in clothing, footwear, and accessories.
5. HRX by Hritik Roshan
Started in 2013 HRX was built by Hrithik Roshan and Exceed Entertainment. HRX is an active and sports-inspired lifestyle brand that aims to provide comfortable workout gear to help people achieve their fitness goals. Moreover, the brand offers products like workout tees, track pants, jackets, women’s workout gear, and footwear, among others.
The target audience of the brand is both men and women who are fitness enthusiasts in the age group of 20-40 years. HRX’s mission and vision are to motivate and enable its customers to work on their mind and body to be the best version of themselves.
“I strongly believe in the philosophy of healthy living which is integral to the brand HRX – it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body. – Hrithik Roshan.”
6. All About You by Deepika Padukone
Established in October 2015, All About You is co-owned by Bollywood Superstar Deepika Padukone and Myntra Designs Pvt. Ltd. This Deepika Padukone Brand offers both western as well as ethnic wear. Hammered satin, jacquards, blended knits, denim, and woolens are some of the exclusive fabrics that this brand has been using.
Currently, the brand is available only on online shopping platforms like Myntra and Jabong. With its target audience between the age of 20 to 45 years, the brand has a collection of tasteful clothing for the modern young lady.
7. Skult by Shahid Kapoor
Did you know that Bollywood superstar Shahid Kapoor also had his celebrity clothing brand? Yes, you’ve read it right, from creating fashion blunders to being a style icon, Shahid Kapoor started his own clothing line. Shahid Kapoor, in partnership with Abof, launched his own athleisure clothing brand in October 2016. The brand’s name is Skult, and it deals with comfort wear.
“SKULT is something very close to my heart. It is about freedom, freedom of expression, movement and street style.” – Shahid Kapoor
8. JustF by Jacqueline Fernandes
Intending to make fitness fashionable, Jacqueline came up with an athleisure wear brand along with Mojostar called JustF. Catering to only women, this brand has clothing that can be worn to a gym as well as a bar. The apparells by this brand are fashionable and unabashedly feminine. With its headquarters in Mumbai, JustF was launched recently in the year 2018.
These are some of the well known Indian celebrities with their own clothing line catering to different aspects of life.
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